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Our Management Team

Jay Fruin, CEO and founder

Jay is a technology visionary with a long history of spotting developing trends and applying them to business. After a twenty-year stint at Leveraged Technology Inc., a technology consultancy that he co-founded, Jay left to pursue a new vision. In 2007, Gorilla Toolz was founded on the idea that business could benefit from the growing trend of social networking.

Unhappy with the "flat" peer-to-peer approach that social networkers were using, Jay created Gorilla Toolz - a new generation of software empowering businesses to drive accretive value from their partner networks.

Prior to Gorilla Toolz, Jay led the technology vision at LTI and spearheaded many of its key product development projects including the Minex trade order matching service, Telerate's TTS global trading system - later acquired by Dow Jones. Jay also created the insurance underwriting product A-Plus for the American Insurance Services Group (now owned by ISO). A-Plus is currently used by over 90% of America's insurance companies.

Jay is a graduate of St. John's University.

Rich Siena, CTO

Rich is a hands-on technologist with 20 years of business and technology experience. His breadth of technology knowledge complements his deep background in the financial services, telecommunications and consulting services industries. Rich seamlessly combines his business knowledge with his technology skills to create business tools that change the game. As an example, early in his career Rich designed the first real time market watch program to track and trade stocks.

Rich's problem solving approach is to develop reliable and reusable technology while keeping the solution easy to use. His list of clients includes ADP, Wang Labs, Bulldog Research, Spear Leeds & Kellogg, Monchik-Weber, MSG International, McGraw Hill, NYNEX and Leveraged Technology.

Prior to Gorilla Toolz, Rich founded Relativity LLC, where he developed a Virtual CIO service, and Backup Select, an online backup service. His business knowledge and technology skills have led him to a successful career melding technology with business.

Rich is a graduate of Hofstra University.

Doug Last, Vice President Business Development

Doug is a proven sales executive with more than 18 years of business and leadership experience. He quickly grasps highly complex processes and then translates them into consumable solutions that drive results for organizations of all kinds. Doug's business development approach is to collaborate with companies in order to create innovative and effective solutions for their unique organization. Among his list of past clients are Harvard Medical School, Dana-Farber Cancer Institute, Novartis, The Mayo Clinic and Yale School of Medicine.

Prior to Gorilla Toolz, Doug worked for Qiagen and Quanta Biosciences, two thought leaders of the life sciences arena.

Doug is a graduate of Hamilton College.