WANTAGH, NY, June 18, 2015 – Gorilla Toolz Inc., announces that its cloud-based Partner Relationship Management (PRM) system, EcoSoft 4.0™, is now integrated with one of the industry’s leading marketing automation platforms, Marketo.
Gorilla Toolz developed this seamless integration to connect the digital marketing platform with partner relationship management. Gorilla Toolz customers can select best-of-breed digital marketing technology to enhance its channel ecosystem solution. Web visitors as well as responders to marketing campaigns can be captured as prospects and nurtured in the marketing automation platform. Prospects who indicate interest or otherwise qualify based on pre-set criteria are imported as leads to the EcoSoft 4.0™ portal and assigned to an appropriate partner to be developed as an opportunity.
“Marketo is the world leading marketing automation platform for companies of any size,” says Jay Fruin, Founder of Gorilla Toolz Inc. “It offers channel owners a powerful mechanism to develop leads, increasing sales and revenue and enhancing the value of its partner channel.”
For more information about Gorilla Toolz and EcoSoft 4.0™, please email news@gorillatoolz.com
Gorilla Toolz develops hosted partner portals for B2B Partner Ecosystems. The company’s flagship solution, EcoSoft 4.0™, helps organizations gain air-tight control over their indirect sales channel by bringing together partners, pipeline, workflow, ROI and community. Today companies around the world rely on EcoSoft 4.0™ portal software to deliver partner ecosystems that decrease costs, increase sales insight, and drive new revenue.
Whether your organization relies on channel partners, distributors, resellers, dealers or suppliers for your indirect sales model, EcoSoft 4.0™ portals can help you dramatically boost sales, improve marketing, deliver tighter budget management, increase audit controls, enhance compliance and governance, and enable superior partner networking. Our robust software and powerful workflow systems combine to create scalable portals that help individual partner communities grow into cohesive ecosystems.
Marketo, Inc. provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo’s Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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